Wednesday, May 12, 2010

Kindle Software for Windows 7

Kindle isn’t just for Kindle readers anymore. Amazon has already released a Kindle app for the iPhone, and at the Windows 7 launch event Thursday, the online retailer announced that Kindle software for Windows 7 (as well as Vista and XP) will be released in the next month — and a version for Mac will soon follow.

“Customers have told us that they want access to a wider variety of content and an increasingly diverse set of form factors,” said Mike Nash, corporate vice president of Windows Platform Strategy. “With the announcement of Kindle for PC, Amazon is making its massive selection of Kindle books available on the world’s most widely used platform.”
Amazon promoted the development as both a companion for current Kindle readers and a gateway for new customers. With the ability to sell e-books without having to sell a $259 reading device, Amazon can massively increase market penetration of the Kindle format.

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